For almost three decades, UbU has occupied a favorite place in women’s closets and suitcases. Discovered on the shelves and racks of specialty stores, upscale boutiques, country club pro shops, resorts, and select catalogues, our novelty travel wear – like you – is continuously evolving.

Our tagline, Pack Your Personality, reflects the items for which we are most fondly known: a line of novelty travel and leisure wear that is reversible, lightweight, packable, and blissfully wrinkle free, thanks to intricate hand pleating and fabric texturing.

Intended to help you express your fun and adventurous side, UbU clothing is available in a variety of colors and unique prints. Recently, our team has partnered with a curated group of artists who created custom designs for our bamboo tunics, reversible raincoats, and packable blazers.